Infant feeding: the why, the what, the how?

Infant Feeding Awareness – What You’ll Learn

1. Why Breastfeeding Matters
Explore the benefits for babies, mums, society—and even the planet.

2. Behind the Label
Understand how formula marketing can mislead parents.

3. Voices That Matter
Hear real stories from parents on how support changed their journey.

4. Meet Your IFPSWs
Who we are, what we do, and how to reach us.

5. Support at Every Stage
Discover antenatal and postnatal services available to families.

6. Access Made Easy
Learn how parents can find and use local support.

7. Refer with Confidence
Know where, when, and how to signpost families to services.